I don’t think I’ve ever seen a $50 application fee for an open call for a group exhibition until now.
I’ve encountered $45 to 65 application fees for residencies, and $35 fees for open calls for three slides and $5-10 extra for additional slides, which could add up to more than $50 if the artist chooses. In any case, paying $45 for any fee seems expensive to me.
In principle, I think it’s an organization’s job to review slides of artists who are being considered for their programs. Reviewing entries is part of the cost of running the program. For galleries, looking for artists and viewing their artworks is part of the work of curation.
I get that the amount of entries can be overwhelming, that a lot of labor goes in, that jurors should be compensated, and that organizations want to offset those costs. (I’ve been a juror and I have worked at a gallery organizing submissions.) I also get that NYC is an expensive city to live in, and that open calls are a way small organizations generate income.
But, I also know that jurors may spend only a few minutes reviewing each entry. It’s up to individual artists to decide if having their work reviewed by unnamed jurors for the chance to exhibit in a group show is worth it.
Criteria I consider:
- Who is the gallery? Where is it located? What is its programming like? What is their track record or reputation? What is their level of professionalism?
- Will they handle my work with care? Will they properly care for, install, invigilate, deinstall, and pack my work?
- Is the website well-designed, well-organized, and up-to-date, with a useful archive of past shows? Do captions properly credit artists and link to their websites? Or is there only a Facebook album of snapshots from the opening, where the primary message is “Look how many guests attended” rather than “Here are the artworks that form the content of the exhibition”?
- Are past shows well-conceived, consistently high in quality, well-staged, and well-lit? Is the gallery in good, well-maintained condition?
- Does the gallery double as an events space, increasing the chance that the work will be damaged?
- What is the potential benefit of participating? What is the gallery’s location? Who is its audience? What are their hours? In other words, who will see the show and will they be interested and likely to support my work? What else is included in the exhibition? Will the make a catalog, host an artist’s talk, etc.? What is the value of that amplification?
- Who are the jurors? What is their track record? Are they ethical? How aligned are their interests with my work? What is their institutional affiliation (sorry to have the institution validate the individual; it’s one consideration), and how aligned is that institution with my exhibition goals?
- What is the potential cost of participating? What is the fine print? Do I have to frame unframed artwork? Do I have to pay for outbound and return shipping? Will I have to travel to install the work, attend the opening, and pick up the work? Will they assume any liability for damaged artwork? What is the split in any sales?