Meta-Practice

“…these hack crowdsourcing campaigns that certain agencies are selling to [companies]. There are lots of folks doing very cool things with user-generated content, but to ask professionals to compete against each other for potential ‘exposure’ is completely different. It’s demeaning…”

—Dan Casaro, as quoted by David Griner, “Meet the Hero Designer Who Publicly Shamed Showtime for Asking Him to Work for Free,” Adweek, August 19, 2014

Showtime holding a spec design contest to promote a Mayweather fight!? Please. What nerve! They’re raking it in hand over fist by overcharging fight fans for over-hyped, disappointing pay-per-view events. I’d love to see a contest where they’re obliged to use the most voted-upon entry, and only terrible art is submitted. Cheers to Dan Casaro, speaking up for designers everywhere.

(Via CLF)

Telling mega-media corporations: NO SPEC!

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