Turning over a Facebook page.
Eleven months ago, I started a Facebook page. I thought I would use it to interact with the public (for unclear reasons, FB remains very popular with artists). It seemed like a good idea* after taking a workshop on social media for artists, but now there are reasons to re-consider having a page at all.
Valleywag just confirmed that Facebook suppresses page visibility to drive up ad revenue:
the social network is “in the process of” slashing “organic page reach” down to 1 or 2 percent.
It’s enough for me to discontinue using the page.
Thanks to folks who had been kind enough to like or follow my page.
*The following is not news, but being able to control one’s attention is crucial to both creativity and happiness, so I’ll share it at the risk of stating the obvious: I was also hoping to target and limit my Facebook usage. I detest the addictive, pleasureless compulsion its usage always fosters; the composing of updates in my mind instead of being in the moment; and the rage-y, poisonous aftermath from dealing with trolls and disagreements. For these reasons, I try to limit my time on FB, and therefore keep my personal profile very private, and my circle of friends extremely intimate. Ironically, my relationship to FB might be best explained by FB-speak: it’s complicated.