R used to joke about the hyper-aggressive language that businessmen would appropriate for talking about business deals. Artists, however, are not innocent of similarly hollow combativeness:
Working for a contemporary art magazine, I get sent a vast amount of press material each day, almost all of which employs a strikingly similar tone of voice. Most common is the one of academic solemnity infused with a barely veiled aggression, as though art were engaged in some cultural ‘war on terror’. Words such as ‘forcing’, ‘interrogating’ or ‘subverting’ occur with incredible frequency. Boundaries are ‘broken down’ and ‘preconceptions challenged’ so often as to make subversion and radicality seem like a mandatory daily chore rather than a blow to the status quo. They perpetuate old-fashioned notions, such as that of the artist visionary liberating the masses from mental enslavement by bourgeois values. Overuse has made these words sound strangely toothless, for what’s at stake in the art is often less important (but not necessarily without value) than the language suggests.